The Value of Online Trust Seals for Online Entrepreneurs: 1 the Value of Online Trust Seals for Online Entrepreneurs: an Empirical Investigation
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This working paper series is intended to facilitate discussion and encourage the exchange of ideas. Inclusion here does not preclude publication elsewhere. It is the original work of the author(s) and subject to copyright regulations.
منابع مشابه
Getting the most out of third party trust seals: An empirical analysis
Electronic markets have successfully adopted third party trust seals as a self-regulatory mechanism to enhance consumer trust. While there exist many papers supporting the effectiveness of trust signals, interaction between trusts seals and contextual factors in e-commerce (e.g., value of shopping carts, number of trust seals displayed, shopper experience and retailer’s sales volume) is an unde...
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Nowadays, new technologies have changed the methods of serving customers in many service organizations. Service in the banking industry has been influenced by International Communication Technology (ICT) developments in essential ways. Nowadays the importance of websites and their unique features in provision of services to customers is increasing. However, traditional methods of banking with d...
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With the unprecedented growth of the Internet, business -to-consumer (B2C) commerce has grown to vast proportions. However, after years of practice, how to promote consumers’ trust towards their storefronts is still the most critical challenge for B2C online merchants (Hoffman and Novak 1996, Jarvenpaa et al. 2000, Kovar et al. 2000). Presently, the main strategy for online B2C merchants is to ...
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ABSTRACT. In order to promote web sales, companies conducting electronic commerce are constantly seeking viable and efficient ways to increase web traffic. One approach is to build consumers’ trust, and ultimately to increase web sales. Many business-to-consumer online merchants follow this approach and display trust-promoting seals on their websites. However, whether these seals really fulfill...
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Background and Aim: This study tends to investigate the reasons of interpersonal trust and the results of trust in online scientific social networks. Methods: The applied Research has been used cluster sampling to collect data. The study population consisted of Shiraz university and Persian Gulf university faculties. A sampling of 269 person was determined by Morgan table according to whole pop...
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